Sony has a new line of televisions out called Bravia, an acronym for Best Resolution Audio Visual Integrated Architecture and Sony has turned advertising for this new line into an aspiring art. From dropping a quarter million Super Balls to exploding 70 thousand liters of paint, Sony has masterminded awesomeness in advertising.
Their most recent ad (recorded but not yet aired) has Sony filling the streets of Miami in bubbles. TV's and bubbles??? No idea the connection but after watching 70 thousand liters of paint explode in such beautiful fashion (below) I felt inspired to go out and buy a flat screen TV, so someone in the advertising department deserves a raise.
Does creating a commercial that has absolutely nothing to do with the actual product make any sense on the profit side of things? Who knows but after watching the commercials you will not forget Sony or Bravia.
I think Sony has artfully remastered techniques in advertising with simply creating super-sweet ads that will keep Bravia stuck in the back of your head. I can not think of a Toshiba or Panasonic commercial that completely defined "wowness".
Sony Bravia: Quarter-million Super Balls
Sony Bravia: 70,000 Liters of Paint
Advertising As Performance Art
Wow, I don't think that I would have gone right out and bought a new television but I guess commercials have that effect on some people! It's just like music videos that have nothing to do with the song, people remember them more. As far as profit goes, it might be a 50/50 situation. I think the only real way to find this answer would be to do some serious research.
ReplyDeleteMore and more these days commercials are not based around the product. Most of them have nothing to do with the product at all. These seem to be the ones that stick out to people though. They remember the product simply because it had nothing to do with the commercial. I definately think that they have a chance. They will never know unless they try.
ReplyDeleteAdvertising is one of the powerful ways to reach customers for example the Macintosh commercials. PC and Mac bot are relatively simple characters, but in the Mac explains the strengths of himself while PC rambles on about nothing. Advertising can make or break a campaign, I remember prof. Blade showed the super ball commercial in my intro to mass media class.
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