Tuesday, January 29, 2008

FOX: All Your Sports AND Political Needs In One Place

The biggest Sunday of the year is quickly approaching us and through the midst of a Brady/Moss v. Manning/Burress battle we also have a Obama v. Clinton v. Romney slugfest before us. While many of us will be tuning into FOX for all of our Super Bowl Sunday needs, we may just stumble upon some heated presidential debates several hours before kick-off.

Super Tuesday is just a week out and two days after Super Sunday so FOX has come up with a way to capitalize off of both events. Starting at 9 A.M., host Chris Wallace will begin to breakdown the presidential elections through the next 22 states as well as talk tactics about the big game in Phoenix that night.

Always count on NewsCorp. and Rupert Murdoch to know how to take advantage of every situation and bring in record viewers as well as hopefully spark some interest in sports for the political viewers and vice versa. All the sports fans out there know Keith Olberman from his days with ESPN and CBS will also be on hand to share his opinions on the two big face offs in the coming week.

So for all your sporting and political needs this week all you need is FOX. Tune in at 9 AM Sunday morning for a day that will kick-off with one-hour of Fox News Sunday and end with crowning this years Super Bowl Champions in Phoenix, AZ.


Fox Mashes Up the Supers

Tuesday, January 22, 2008

MySpace: Changing With the Times

Many of us look at Myspace.com as either some teenagers lack of a life or some 40 year old perverts way into a 13 year olds bedroom but as of late Chief Exectuive Chis DeWolf and media mogul Rupert Murdoch have been looking on how to expand Myspace as many sites such a Facebook have become serious rivals.

Murdoch's NewsCorp. purchased Myspace.com in 2005 for $580 million and has been growing and expanding ever since. Efforts to counter rivals such as Facebook have been creating its own music label and signing up and coming bands, as well as changing its homepage to a more useful portal to the web like Yahoo or AOL. They have also added applications such as Myspace TV and Myspace IM to bring in other demographics to add to the 110 million monthly users already signed up to Myspace.

Many advertisers are looking towards Facebook this last year due to many lude and explicit profiles have been created on Myspace, spreading spam and much stress to everyday users but it is still anticipated that Myspace will have an $800 million in revenue in just advertising in the coming year. DeWolf and Myspace co-founder Tom Anderson have been kept on at NewsCorp. as the main controllers over Myspace and have been maintaining the site and adding new features for safety and privacy to keep advertisers and bring in new investors to the site.

While Myspace may have many rivals attempting to dethrone them as America's most viewed website, they have managed to extend their reach into 15 new countries in the last year and are continually adding new features to keep up with Murdoch's demands for success as well as trying to appease new users and continuing to please the "old-school Myspacer's".

From Myspace to Yourspace

Monday, January 14, 2008

Glenn Beck Reaches Hundreds of Thousands

Whats more about media than when one media outlet uses another to spread an important issue.

If you do not know who Glenn Beck is, your are sure to either see his story on Facebook, YouTube and even Good Morning America. Beck created a video on his page, GlennBeck.com, about a recent outpatient procedure that turned into a 5 day stint at the hospital.

Beck posted this video and now it is on every video site from YouTube to Facebook. How better of a way to create a global voice than by multiple websites uploading this video to their sites, other people get to view it, word of mouth spreads the story and before you know it USA Today has articles on it.

That is how mass media begins to work for itself in todays day and age of technology and the surrounding problems of the internet taking away from other forms of media.

Glenn Beck Video: Beck from the Dead

Original Story

Thursday, January 10, 2008

First time for everything

Well I never anticipated that I would ever write a blog but now in Writing for Mass Communicatins, Prof. Blade has had us create our own blog. So here is my first blog and I hope to have some insightful points of view.